How We Designed and Built a Digital Home for 30+ Vegetarian Pizza Stores
100% Vegetarian. 30+ Locations. One Seamless Website.
01The client
02The challenge
03Our approach
04The results
Mr Singhs Pizza
Mr Singhs Pizza↗Industry
Food and Restaurants
The Challenge
A Fast-Growing Chain That Had Outgrown Its Website
Mr Singh’s Pizza is a 100% vegetarian pizza chain with more than 30 locations across Ontario, Alberta and British Columbia. It blends Indian spices with Italian techniques, using handmade dough, rennet-free cheese, plant-based meats and vegan options. The brand was bold, flavourful and growing fast, but its online presence didn’t reflect that.
Customers wanted to do a few simple things: see the menu, find their nearest store, grab a deal and order. The old experience made each of those harder than it should have been. As new franchises kept opening, the site also needed to grow with the business without being rebuilt every time.
- Brand not coming through: The bold Indian-Italian fusion identity wasn’t reflected in the design, so the site felt generic next to the product.
- Finding a store was difficult: With more than 30 locations across three provinces, customers needed a quick way to find their nearest store, its hours and contact details.
- Mobile-first audience: Most pizza orders start on a phone, so the site had to be fast, thumb-friendly and easy to use on the go.
- Heavy food imagery: High-quality photos needed to look great without slowing the site down.
- Constant expansion: New stores were opening regularly, and each needed a consistent page that the team could launch quickly without a developer.
Our Approach
We designed and developed the Mr Singh’s Pizza website from the ground up around one simple idea: get every hungry visitor from “that looks good” to “order placed” in as few taps as possible. Before designing a single screen, we studied how real customers use the site: what they look at first, how they browse the menu, how they find their nearest store and how they prefer to order. Every design choice was made to bring out the brand’s bold Indian-Italian personality, and every development decision was made for speed, simplicity and scale. The result is a website that looks as good as the pizza tastes, works smoothly on any device and grows easily as new locations open across Canada.
PHASE 01
Discover and Plan
Mapped how customers browse, find stores and order before designing a single screen.
PHASE 02
Brand-Led UI/UX Design
Created a bold, appetising design that captures the brand’s Indian-Italian fusion.
PHASE 03
Development and Features
Built a fast, responsive website with a store locator, menu, deals and ordering built in.
PHASE 04
Scalable CMS, Testing and Launch
Delivered an easy-to-manage CMS so new stores and deals go live in minutes.
Laravel
Custom CMS
Store Locator
Google Maps API
The Results
A Website as Bold as the Pizza
Mr Singh’s Pizza now has a digital home that matches its bold Indian-Italian brand. Customers can explore the menu, find their nearest of more than 30 stores across three provinces and choose how to order: online, by phone, for pickup or through delivery apps, all in a few taps. The mobile-first build loads quickly and works smoothly on every device. The easy-to-manage CMS means new franchise locations, menus and deals go live without a developer, so the website can grow as fast as the brand. Since launch, online order clicks have grown by 65%.
How It Drove Growth
| What we built | How it helped Mr Singh’s Pizza grow |
|---|---|
| Vegetarian-first SEO positioning | Owns a niche instead of competing as just another pizza chain |
| Menu hub and category pages | Captures about 20,650 monthly menu searches the site was missing |
| 29 rebuilt store pages | Each location can rank in its own city’s local search results |
| Local schema and GBP alignment | Better visibility in Google Maps and “near me” searches |
| Clear USP messaging | Vegetarian, vegan and eggless customers trust the brand instantly |
| Direct “Order Now” CTAs | More orders go direct, instead of through third-party delivery apps |
| Scalable store page format | New franchise locations launch with SEO-ready pages from day one |
| Three-wave rollout | Highest-impact pages went live first for faster results |
Every design and development decision, from the hero image to the store locator, was made to turn cravings into orders and to scale with every new Mr Singh’s location.
2.8 Sec
Average page load time
65%
Increase in clicks to order online
10 Mins
To launch a new store page