How We Rebuilt TAHA College’s Website to Bring In 4× More Enquiries
Built for Students. Powered by AI. Measured by Enquiries.
TAHA College
TAHA College ↗Industry
Education
Industry
Pune, MH
Services
Web + Local SEO
Timeline
Oct 2025 – now
The Challenge
TAHA College offers strong career-focused programs, but its old website was working against it. Prospective students arrived with clear questions about programs, duration, fees and financial help. What they found was a slow, confusing site that made every answer hard to find.
Pages loaded slowly, especially on mobile, and navigation gave no clear path from “I’m interested” to “I want to enquire”. The site barely appeared in local search, so few new students found it at all. Most of those who did left without taking the next step.
- Outdated design and weak trust: The look and user experience didn’t reflect the quality of the college, making it harder to stand out from competitors.
- Website took almost 7 seconds to load, and most visitors left before seeing a program.
- Weak conversion path: With no clear calls to action and long enquiry forms, visitors browsed but rarely enquired.
- Poor mobile experience: Broken layouts and tiny buttons frustrated students browsing on their phones.
Our Approach
We didn’t just redesign TAHA College’s website. We rebuilt it from the ground up around one goal: making it easy for every prospective student to find their program, get their questions answered and enquire, at any hour of the day. Before designing a single page, we mapped the questions students ask most about programs, fees, intakes and financial assistance, and found exactly where they were dropping off on the old site. Every design and development decision then focused on removing friction: clearer program pages, simpler navigation, faster loading and a clear call to action on every page. We also built an AI chatbot in-house, trained on the college’s own information, so students get instant answers and the admissions team gets more qualified enquiries.
PHASE 01
Faster, mobile-first website
More visitors stayed long enough to explore programs
PHASE 02
Two-click navigation
Every program was easy to reach, with a CTA on every page
PHASE 03
In-house AI chatbot
Captured leads 24/7, including evenings and weekends
PHASE 04
SEO and local optimisation
More new students found the college on Google
PhP Laravel
Customised CMS
2 Click Enquiry
Google GA4
Customised Chatbot Powered by AI
The Results
4× More Enquiries, Around the Clock
The new website changed how prospective students experience TAHA College. With clear program pages, simple navigation and financial assistance information in one place, students now find what they need in seconds instead of leaving to search elsewhere. The in-house AI chatbot answers questions instantly, day and night, and turns casual visitors into qualified leads for the admissions team. Together, these changes brought 4× more enquiries to the college. The website is now one of its most reliable ways to attract new students.
How It Drove Enquiries
| What we built | How it brought in more enquiries |
|---|---|
| Faster, mobile-first website | More visitors stayed long enough to explore programs |
| Clear program and financial aid pages | Students found answers quickly and felt confident enquiring |
| Two-click navigation | Every program was easy to reach, with a CTA on every page |
| In-house AI chatbot | Captured leads 24/7, including evenings and weekends |
| Short enquiry forms | Fewer students dropped off before submitting |
| SEO and local optimisation | More new students found the college on Google |
| GA4 conversion tracking | Every enquiry source measured and improved after launch |
Every decision, from page speed to the chatbot’s first message, was made to remove friction between a curious student and an enquiry. The result was 4× more enquiries for TAHA College.
#2
for "dentist in Pune" (was #47)
+412%
organic visits per month
3.7×
online bookings per month
"We used to get two or three calls a week from the website. Now our booking calendar fills up two weeks ahead, and most new patients say they found us on Google."
Dr. Meera Kulkarni
· Founder, Sunrise Dental Care (sample)